The PwC Experience Center
Development and technological innovation are changing the way people live and especially work. In 2015, to accommodate this shift, PricewaterhouseCoopers (PwC) launched its first Experience Center in Hallandale, FL to serve as a space where collaborative, dynamic, and user-oriented business models could be developed and tested – ultimately helping bring together diverse stakeholders for innovative, multi-perspective solutions.
Since 2015, PwC expanded its Experience Center unit and now employs 3,000 people across 50 Centers and 5 key European hubs to support private and public industry as they evolve to meet the changing needs of their customers. At their core, the PwC Experience Centers promote iterative, user-centric problem solving strategies and their staff facilitate essential and transformative client interactions throughout project design stages. The Centers function as independent intermediaries where PwC can reach non-traditional clientele and experiment with participatory design processes. Further, its operations are dual-purposed as PwC Experience Center staff advises internally and externally – supporting PwC consultants while also offering services to outside clientele.
PwC advances several initiatives at its Experience Centers including, application of Design Thinking in workshop settings, product/service usability testing for clients, and trainings for how to implement the Centers’ agile and responsive on-demand approaches. In addition to consulting on local projects across sectors, the PwC Experience Centers allow critical exchange of information and produce crosscutting connections, thereby enabling an innovative PwC-wide network of service offerings.
Stakeholders & Beneficiaries
Digital Transformation Process
Results, Outcomes & Impacts
Challenges & Bottlenecks
Transferability & Replicability
- Articulation of needs, selection of options
- Identification of needs, selection training
- Creation of business cases
- Communications, development
- Education, links to external info
- Project management, managing external resources, organizational development